Director and Creative Director Priya Ahluwalia is the designer and founder of menswear brand Ahluwalia. Ahluwalia is informed by art, music, literature, and culture across the African and Asian diasporas to create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic at the same time.
Since working with RSA and Black Dog Films on her first short film ‘Beloved’, Priya has directed and creative directed shorts, multi-film campaigns, commercials, and brand collaborations for the likes of PUMA, Vogue x Levis/Nike, Microsoft, and AKT. In 2025, Priya directed the latest film in the groundbreaking Sport England This Girl Can campaign.
In 2024, Priya starred on the cover of British Vogue's 'Sustainability Trailblazers’ issue.
