director portrait
Tomas Skoging is one of Sweden’s most accomplished talents in advertising. A true entrepreneurial spirit, Tomas founded renowned Swedish creative collective Acne with three friends over two decades ago, and established an international brand within film, fashion, advertising, and technology. Over the last decade his work has been honoured at Cannes Lions, D&AD, One Show, CLIOS, and Epica.

Tomas has also directed high-profile spots as part of the directing duo Tompa and Rondo, including IKEA ‘Blue Bag’ and ‘Who Are You Cooking For?,’ and Milka ‘Easter’.