Sotetsu Father & Daughter

Directors / Show Yanagisawa

director portrait

Japanese director Show Yanagisawa began his creative career as an oil painter and live graffiti artist, graduating from Tama Art University in 2005, studying under the prominent contemporary artist Takashi Murakami.  

With his signature abstract approach to filmmaking Show has spearheaded campaigns for global and Japanese brands. In 2016, Show directed ‘High School Girl,’ a reverse transformation spot for the Japanese cosmetic company Shiseido. The ad, with the tagline “Anyone can be cute”, garnered millions of views and numerous awards, including Gold honours from Cannes Lions, D&AD, the One Show, the Andy Awards, and the Clios.  

In his VFX savvy PlayStation Japan spot ‘Gravity Cat,’ Show literally turned the world upside-down, creating a ground-breaking promotion for the video game Gravity Rush 2.  The four-minute film took home One Show, D&AD, and Andy Awards Golds. The ad was also recognized with a whopping seven Cannes Lions awards including one Gold, two Silver, and four Bronze.  

Show’s most recent work was a commercial for the Japanese internet game The King of Fighters. In addition to his branded work, Show creates music video, short, long form, and animation film projects.